Ethical And White Hat Broken Link Building Tactics
Broken link building is a technique where you search for broken links on websites in your niche and reach out to the webmasters to inform them of the broken link and suggest that they replace it with a link to your own Jamb Expo website.
The idea behind this process is to create a link to a page which no longer exists, and then to replace it with a link to a page you own. By doing this, you can acquire a valuable backlink that can help improve the search engine ranking of your website.The broken link building process involves two steps; firstly, you must identify a broken link on a website, and secondly, you must create a page on your website that will replace the broken link. To identify broken links, you can use software such as Screaming Frog or Google Search Console to detect any incorrect URLs on a website. If the broken link is from an authoritative website, then it will have a greater chance of giving you a powerful backlink.
9 ways to identity target broken links
While there are many approaches to locating broken links, some ways are more ethical and white hat than others. In this article, we will explore some ethical and white hat ways to identify target broken links
1. Use broken link checker tools:
One way to detect broken links is by using a broken link checker tool. Tools like Dead Link Checker, Screaming Frog, SEO Spider, or Ahrefs can help you quickly identify broken links on websites. Broken link checkers scan any web page a user desires, and then display all of the links found on a page, along with the response code that each link sends when navigated. This way, the user can quickly identify broken links and take action to remedy them.
In addition to the response code of each link, broken link checker tools also often display the visible text of each link, as well as the URL the link is pointing to. This makes it very easy to identify the exact broken link a user wishes to fix, as they can easily determine which link is broken based on the text and display URL
1. Use broken link checker tools:
One way to detect broken links is by using a broken link checker tool. Tools like Dead Link Checker, Screaming Frog, SEO Spider, or Ahrefs can help you quickly identify broken links on websites. Broken link checkers scan any web page a user desires, and then display all of the links found on a page, along with the response code that each link sends when navigated. This way, the user can quickly identify broken links and take action to remedy them in WAEC Runs.
In addition to the response code of each link, broken link checker tools also often display the visible text of each link, as well as the URL the link is pointing to. This makes it very easy to identify the exact broken link a user wishes to fix, as they can easily determine which link is broken based on the text and display URL
2. Monitor competitor’s websites:
A comprehensive understanding of the way in which your competitors use their webpages can provide you with an advantage when it comes to determining how to flawlessly execute broken link campaigns of your own. This means that you will ideally be several steps ahead of the competition, potentially leading to a surge in the number of inbound links pointing to your site.
The first step to a successful broken link campaign is to locate existing broken links on competitors’ websites. To do this, you will need to use a tool that scans webpages and tells you where the broken link resides. For example, the free link-checking tool from Xenu or BrokenLinkFinder can be used to find broken links on competitor websites.
Once you have identified the broken link, the next step is to fix it. This can involve redirecting the link to an internal page on your site, or creating a new page with fresh content that is relevant to the broken link.
The final step is to create a link back to your website using anchor text relevant to the broken link. This is where effective keyword research comes in to ensure that you are using relevant anchor text to boost the link-building power of the broken link.
3. Check for broken links in niche-related forums or blogs:
One way to discover broken links is by searching niche-related forums and blogs.
Forums and blogs tend to provide more information and deeper insight into an industry than other sources, making them a great tool for discovering trends and new opportunities. By identifying broken links in forums and blogs related to your niche, you can then reach out and replace it with your own link. Doing so allows you to tap into existing conversations, making your website more visible to those who are interested in the topic.
When searching for broken links, it is important to be mindful of the content you are linking to. It is easy to become overwhelmed with extensive websites, as broken link campaigns typically involve a large number of webpages and details. That is why it is important to first focus your search for broken links on forums and blogs related to your niche. Doing so allows you to focus your attention and streamline the process.
By taking the time to search for broken links in niche-related forums and blogs, you can increase your visibility, bring in more organic traffic, and ensure a positive reputation as a reliable source of information.
One way to detect broken links is by using a broken link checker tool. Tools like Dead Link Checker, Screaming Frog, SEO Spider, or Ahrefs can help you quickly identify broken links on websites. Broken link checkers scan any web page a user desires, and then display all of the links found on a page, along with the response code that each link sends when navigated. This way, the user can quickly identify broken links and take action to remedy them in WAEC Runs.
In addition to the response code of each link, broken link checker tools also often display the visible text of each link, as well as the URL the link is pointing to. This makes it very easy to identify the exact broken link a user wishes to fix, as they can easily determine which link is broken based on the text and display URL
2. Monitor competitor’s websites:
A comprehensive understanding of the way in which your competitors use their webpages can provide you with an advantage when it comes to determining how to flawlessly execute broken link campaigns of your own. This means that you will ideally be several steps ahead of the competition, potentially leading to a surge in the number of inbound links pointing to your site.
The first step to a successful broken link campaign is to locate existing broken links on competitors’ websites. To do this, you will need to use a tool that scans webpages and tells you where the broken link resides. For example, the free link-checking tool from Xenu or BrokenLinkFinder can be used to find broken links on competitor websites.
Once you have identified the broken link, the next step is to fix it. This can involve redirecting the link to an internal page on your site, or creating a new page with fresh content that is relevant to the broken link.
The final step is to create a link back to your website using anchor text relevant to the broken link. This is where effective keyword research comes in to ensure that you are using relevant anchor text to boost the link-building power of the broken link.
3. Check for broken links in niche-related forums or blogs:
One way to discover broken links is by searching niche-related forums and blogs.
Forums and blogs tend to provide more information and deeper insight into an industry than other sources, making them a great tool for discovering trends and new opportunities. By identifying broken links in forums and blogs related to your niche, you can then reach out and replace it with your own link. Doing so allows you to tap into existing conversations, making your website more visible to those who are interested in the topic.
When searching for broken links, it is important to be mindful of the content you are linking to. It is easy to become overwhelmed with extensive websites, as broken link campaigns typically involve a large number of webpages and details. That is why it is important to first focus your search for broken links on forums and blogs related to your niche. Doing so allows you to focus your attention and streamline the process.
By taking the time to search for broken links in niche-related forums and blogs, you can increase your visibility, bring in more organic traffic, and ensure a positive reputation as a reliable source of information.
4. Check for broken links in resource pages:
Resource pages are typically pages hosted on websites that contain various helpful resources encompassing a specific topic or theme. For example, some real estate websites might have a ‘resources’ page that contains links to related websites and content such as closing costs calculators and house hunting tips. In addition, resource pages typically contain libraries of archived content, contacts for related organizations and services, product reviews and other professional resources that someone may find helpful in their search.
If you find a broken link on a resource page, it’s important to inform the website owner. You can do this by sending an email to the webmaster or site owner, or by leaving a comment on the resource page itself. By notifying the website owner of the broken link, you are doing them a favor and helping improve the overall quality of their web page. In addition, it is also a great opportunity to offer a replacement link that could help redirect the user back to the intended destination on the web.
5. Check for broken links in industry reports:
In the modern digital age, many industry reports heavily rely on a variety of links to direct readers to more information. In order to ensure that these reports remain as informative and comprehensive as possible.
Broken links are a common issue in industry reports, particularly when the report contains links for external websites or webpages that have changed or removed. If a reader clicks on one of these broken links, the user will be unable to access the external information. This can lead to an incomplete understanding of the report, possible deception and frustration for those reading the report.
After you have identified the broken link, create genuine content that can fit in as a replacement and reach out to have your content as a replacement.
6. Check for broken links in guest posts:
One way of conducting a broken link campaign is to use guest posts as they can often contain broken links. To conduct a successful broken link campaign, make sure to check guest post links for broken links, and then approach the author with a broken link offer, offering a replacement link.
When engaging in a broken link campaign, make sure to reach out to sites which feature a high domain authority and can best direct traffic to the chosen website.
Ensure that guest posts are thoroughly researched, studied, deselected and replaced with relevant, current guest posts to encourage more people to click through to your website. When reaching out to people with a broken link offer, make sure to explain clearly why the link is broken and how it can be replaced with a useful link.
Resource pages are typically pages hosted on websites that contain various helpful resources encompassing a specific topic or theme. For example, some real estate websites might have a ‘resources’ page that contains links to related websites and content such as closing costs calculators and house hunting tips. In addition, resource pages typically contain libraries of archived content, contacts for related organizations and services, product reviews and other professional resources that someone may find helpful in their search.
If you find a broken link on a resource page, it’s important to inform the website owner. You can do this by sending an email to the webmaster or site owner, or by leaving a comment on the resource page itself. By notifying the website owner of the broken link, you are doing them a favor and helping improve the overall quality of their web page. In addition, it is also a great opportunity to offer a replacement link that could help redirect the user back to the intended destination on the web.
5. Check for broken links in industry reports:
In the modern digital age, many industry reports heavily rely on a variety of links to direct readers to more information. In order to ensure that these reports remain as informative and comprehensive as possible.
Broken links are a common issue in industry reports, particularly when the report contains links for external websites or webpages that have changed or removed. If a reader clicks on one of these broken links, the user will be unable to access the external information. This can lead to an incomplete understanding of the report, possible deception and frustration for those reading the report.
After you have identified the broken link, create genuine content that can fit in as a replacement and reach out to have your content as a replacement.
6. Check for broken links in guest posts:
One way of conducting a broken link campaign is to use guest posts as they can often contain broken links. To conduct a successful broken link campaign, make sure to check guest post links for broken links, and then approach the author with a broken link offer, offering a replacement link.
When engaging in a broken link campaign, make sure to reach out to sites which feature a high domain authority and can best direct traffic to the chosen website.
Ensure that guest posts are thoroughly researched, studied, deselected and replaced with relevant, current guest posts to encourage more people to click through to your website. When reaching out to people with a broken link offer, make sure to explain clearly why the link is broken and how it can be replaced with a useful link.